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A new game, a new brand, and a new chapter for Tilting Point

12 May 2020

By Kevin Segalla & Samir El Agili

It’s an exciting day for the team at Tilting Point, and we’re proud to share two major milestones with you: the worldwide launch of SpongeBob: Krusty Cook-Off for mobile devices, and the debut of Tilting Point’s new global brand identity, designed to reflect our continued commitment to pioneering a new progressive publishing model for free-to-play games.

The gaming industry has changed a lot since Tilting Point was founded in 2012. And today’s news is a great example of the ways that we’ve consistently stayed ahead of the curve with mobile and free-to-play games, not just moving with the trends, but helping to lead the way.

Cooking up fun in Bikini Bottom

Today marks the worldwide launch of SpongeBob: Krusty Cook-Off for mobile devices. This launch is a testament to months of hard work and incredible collaboration between Tilting Point, our co-development partners at Nukebox Games, and the legendary team at Nickelodeon.

The game delivers the big laughs and rich IP that SpongeBob fans expect, with best-in-class cooking game mechanics that have made Nukebox one of the premiere developers on mobile. Combine that with the publishing, live game operations expertise and technology that Tilting Point brings to the table, and we’re confident SpongeBob: Krusty Cook-Off will bring years of entertainment to players around the world.

If you haven’t had the chance to check out SpongeBob: Krusty Cook-Off, you can grab it for free here.  We think you’ll love it!

A new look for a new kind of publisher

Today also marks the debut of a new global brand identity for Tilting Point. You’ll see the new logo, color palette, and updated look and feel across Tilting Point’s games and here on our website, starting today.  We think this new aesthetic better reflects our dynamic take on progressive publishing that redefines the relationship between developers, publishers, and IP holders. 

 

We’re ready to POWER UP your game, and TEAM UP with your studio

The game industry moves incredibly fast, and it’s important for modern publishers and developers to stay ahead of the game if they want to be successful. That’s where Tilting Point’s approach to progressive publishing comes in. We’re here to help developers of all shapes and sizes raise their game, no matter what that means to an individual team at the time.  

We look at publishing as a journey. It may start with us helping a team POWER UP their existing game with our live publishing offering—whether that’s optimizing for app stores, using our proprietary tools for automating production of ad creative, or giving them access to AI tools for maximizing UA spends. Many teams come to us with a great game that just needs a little extra publishing support to really catch fire. We can scale to whatever a developer needs, and we’re always in a position to step on the gas when the moment is right.

Once we build a relationship with a studio, there’s often an opportunity to TEAM UP and create a deeper co-development relationship. This is where the magic of progressive publishing really starts to shine through.  Once we’ve built trust with a team, and we have a mutual understanding of each other’s capabilities, we’re able to unlock some incredible opportunities. 

SpongeBob: Krusty Cook-Off is a great example of this.  After working with the Nukebox team to grow their game Food Truck Chef, we knew they could bring their cooking game expertise to the SpongeBob universe. We helped connect the dots between Nickelodeon, Nukebox, and Tilting Point, and we’re excited to reveal the results to the world today.

We’ve had similar success with the teams at Hunted Cow, who are our co-development partners on Warhammer: Chaos & Conquest, and the team at Metagame Studios, who are working on Zombieland

The results have been tremendous. Revenue has grown more than 800 percent between 2017 and 2019, and our team has grown as well.  Tilting Point has expanded from six employees in 2012, to 135 today across offices in New York City, Barcelona, Boston, Kyiv, and Seoul. We also have an expanded co-development network of more than 100 team members working on our games at Nukebox Games, Hunted Cow, Metagame Studios, and Big Wolf Games, bringing our total team to more than 250 developers, marketers, data scientists, and designers.

Onward!

It’s been a thrilling few years at Tilting Point and we’re just getting started. While it’s nice to take a look back and appreciate where we’ve been, our eyes are on the horizon and our foot is on the gas.

We hope you enjoy the new Tilting Point branding, check out our latest release in SpongeBob: Krusty Cook-Off, and are inspired by our approach to progressive publishing.

To those that we’ve worked with over the past eight years, thank you!  The best is yet to come. To those who we’ve yet to work with, we’d love to hear from you and get to work building the future of progressive publishing together. Drop us a line at hello@tiltingpoint.com.

Kevin Segalla is the Founder and CEO of Tilting Point. As an entrepreneur with multiple successful media and entertainment companies under his belt, Kevin founded Tilting Point in 2012 with an expressed vision of helping independent development studios to thrive in the rapidly growing mobile game space. Kevin has adhered steadfastly to that vision as the mobile game space and, in turn, Tilting Point have rapidly evolved. With an incredible team behind him, Tilting Point is making a significant mark in the game space.

 

Samir El-Agili is President and Chief Product Officer at Tilting Point, where he runs the day-to-day operations and drives the company’s service offering and product portfolio working with all development partners. As president and CPO of Tilting Point, Samir has been fundamental in the fast acceleration of the company in terms of staff, from 10 to over 130 employees and revenue growth, which has grown more than 800% between 2017 and 2019.

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