There is one common denominator in the history of gaming: people want to access content fast, even instantly. As technology evolves, companies offer a faster experience through their new devices or streamlined platforms, and that becomes the new norm. Unsurprisingly, people don’t want to go back to slower, clunkier, and more convoluted ways of accessing their favorite content.

The iPhone, along with other Apple devices, is a great example of how the fast ‘turn on’ function has set a new standard for what is expected from other phone and laptop manufacturers. On the entertainment front, people used to download movies to their computers, but with the arrival of Netflix and similar providers, streaming has become a norm, and no one these days would sit patiently for 10 minutes, waiting for their movie to be downloaded. Game streaming is a step in the same direction: a faster experience without any extra equipment, and without the hassle of getting it all set up, will become the new standard in gaming.

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